The iGaming industry, which encompasses online casinos, sports betting, poker, and other forms of online gambling, has grown exponentially lately. A significant driver of this growth is online marketing, a performance-based marketing model where affiliates (marketers) promote iGaming brands and earn commissions based on the traffic or players they
Lead generation could be the lifeblood of any business. Without a steady flow of leads, perhaps the most innovative services and products can fight to find success. In today’s competitive landscape, fliers and business cards of lead generation may not continually be enough. To stand out and attract high-quality leads, businesses should think crea
The digital advertising landscape is increasingly dominated by programmatic advertising, an approach that automates the selling and buying of online ad space. At the heart on this ecosystem are two critical components: demand side platform vs supply side platform. Both play essential roles in connecting advertisers with publishers, but they operate
In the highly competitive realm of mobile apps, user engagement can be a key determinant of success. One in the most effective tools for maintaining and increasing user engagement is mobile push notifications. These brief, timely messages show on a user’s mobile device, providing information, updates, or incentives designed to bring the consumer
In today’s digital age, businesses rely heavily on website marketing to reach and build relationships with their audience. But how do companies determine their internet marketing efforts are effective? The answer lies in what is digital marketing analytics. This field has evolved into an essential component of marketing strategies, providing busi